Steel Funnel System
Facebook and Instagram ads for trade businesses
Target homeowners and commercial clients in your exact radius.
Book a 15-minute system callThe reality for most tradies
The problem
Most tradies get burned by ad agencies who run generic campaigns that generate spam leads and cost thousands in wasted ad spend.
The Steel Funnel build
Our fix
We build hyper-targeted Facebook and Instagram ads using real project photos and local messaging that feed straight into our lead capture engine.
Your service radius
Targeted to your suburbs — no spend outside it
Real job creative
Site photos and video, not stock
Instant lead form
Filled without leaving the app
Into your CRM
Cost per lead tracked, budget tuned weekly
What's included in this build
Engineered specifically for Australian trade conditions and customer behaviour.
- 01Geo-targeted within your specific service suburbs
- 02Ad creatives built from real job site photos and video
- 03Integration with instant lead forms
- 04Transparent cost-per-lead tracking
- 05Weekly budget optimisation based on converted jobs
Common questions
Should I run ads before or after the rest of the system?
After. Ads pointed at a site with nowhere for the lead to land is spend with no return. Traffic gets turned on once capture and follow-up are proven to work.
Can I target only the areas I actually work in?
Yes. Ads are geo-targeted to your specific service suburbs, so you are not paying to reach people two hours outside your radius.
What do you use for the ad creative?
Real job site photos and video from your own work, rather than stock imagery.
How do I know the ads are making money?
Cost per lead is tracked transparently, and budget is optimised weekly against jobs that actually converted rather than against clicks or impressions.
Works alongside
Want this in your business?
Book a 15-minute call. We'll map out how this fits into your current workflow without disrupting your team on-site.