Steel Funnel System
Database reactivation campaigns for trade businesses
Generate thousands in booked work without spending a cent on ads.
Book a 15-minute system callThe reality for most tradies
The problem
You have hundreds of past clients sitting in your contacts or invoicing software that you haven't spoken to in years.
The Steel Funnel build
Our fix
We run focused SMS reactivation campaigns to past clients offering seasonal maintenance checks, annual servicing, or trade upgrades.
Your existing list
Past customers
Sitting in your phone and invoicing software
Broadcast SMS
Seasonal check, annual service or upgrade
Two-way replies
Handled automatically
Booked work
- No ad spend required
- Old quiet quotes re-opened
Ad budget: $0
What's included in this build
Engineered specifically for Australian trade conditions and customer behaviour.
- 01Export and clean past customer phone list
- 02Custom broadcast SMS campaigns with high response rate
- 03Automated two-way conversational replies
- 04Immediate revenue spike without ad spend
- 05Re-engages old quotes that went quiet
Common questions
What is database reactivation?
An SMS campaign to people who have already paid you once, offering a seasonal check, an annual service or an upgrade. It costs nothing in ad spend because you already have the list.
Is texting past customers legal in Australia?
Marketing messages need consent and a working way to opt out under the Spam Act 2003. Campaigns go to your own past customers with unsubscribe handling built in. Your specific obligations depend on your situation, so confirm them for your business.
What happens when someone replies?
Replies are handled as a two-way conversation, so an interested customer gets an actual exchange rather than a dead-end broadcast number.
What about old quotes that went quiet?
Those are part of it. Quotes that never got a yes or a no are often the easiest work to recover, because the need was real at the time.
Works alongside
Want this in your business?
Book a 15-minute call. We'll map out how this fits into your current workflow without disrupting your team on-site.