Steel Funnel System
Lead capture and qualification for trade businesses
Filter out tire kickers before you waste time driving out to site.
Book a 15-minute system callThe reality for most tradies
The problem
You spend half your evening answering calls from people who want $50 repair jobs or aren't in your service area.
The Steel Funnel build
Our fix
Our qualification funnels ask key questions upfront — budget, urgency, location, job scope — so you only talk to serious clients ready to spend.
All enquiries
Every call, form and message
Serious jobs mixed in with tyre kickers and out-of-area work
Qualify
- Budget
- Urgency
- Location
- Job scope
Serious clients
Scored and sent straight to your phone
Out of scope
Disqualified automatically — no drive-out
What's included in this build
Engineered specifically for Australian trade conditions and customer behaviour.
- 01Smart multi-step qualification questionnaires
- 02Automatic address validation within your trade area
- 03Instant lead scoring sent straight to your phone
- 04Disqualification flows for out-of-scope work
- 05Zero manual data entry required
Common questions
How does qualification stop me wasting trips?
The form asks about budget, urgency, location and scope before the enquiry reaches you. Jobs outside your trade area or scope go down a disqualification flow instead of into your pipeline.
Won't extra questions put people off enquiring?
The questions are split across short steps rather than one long form. The trade-off is deliberate: slightly fewer raw enquiries, and considerably fewer wasted drives to site.
How do I know which leads are worth calling?
Each enquiry is scored and sent to your phone with the answers attached, so you can see budget, urgency and job type before you ring back rather than ten minutes into the call.
Do I have to enter the details anywhere?
No. Answers flow straight into the CRM against that customer's record, so there is no re-keying and nothing is lost between the form and the job board.
Want this in your business?
Book a 15-minute call. We'll map out how this fits into your current workflow without disrupting your team on-site.